Moving Forward

When we started delodi more than six years ago, we were motivated by the idea of using our skills as software engineers to contribute towards making the planet a good place.

The reasoning behind this motivation was that we followed Marc Andreessens reasoning that "Software eats the world" and decided that if software will be somehow part of everything in our lives, it better must be technologically sound as well as ethically.

At the time we saw a lack of people primarily motivated towards such goals instead of being focussed on making money and although many more people have become aware of the urgent need to take action in order to get things right on the planet, there is still a lack of people taking concrete action.

During the last six years we gathered a lot of experience building products, both for clients and motivated by our own needs as well as what we believe what the world needs.

While building software for a good world still is what motivates us, we also have learned how many of the needed solutions already exist, but are not being (widely) used yet.

There are two underlying reasons for this. One is that for most of the products that truly contribute towards a good planet, a shift in the operating paradigm is necessary for the people using it. This creates a chicken-egg problem in which people know that the product is good and should be used but it doesn't fit into the current paradigm and therefor they decide not to use it. It's not a new problem, since introducing new products has never been easy, but in this domain it is especially hard.

This is why we decided to move forward and start offering what we learned during the last six years of building products in a structured way in order to help organisations build meaningful software- and other products that move towards a new paradigm but are usable in the old paradigm.

In the coming posts i will be talking about the details of our approach which we call "Product Engineering".